Roland Berger’s 2040 Forecast: China’s Automotive Surge and Europe’s Path to Revival

Introduction

Roland Berger’s latest forecast for 2040 presents a compelling vision of the global automotive landscape, highlighting China’s rapid ascent and Europe’s strategic revival. This report offers a detailed analysis of the trends and strategies shaping the future of the automotive industry.

China’s Automotive Surge

China is poised to dominate the automotive sector by 2040, driven by innovation and strategic investments. Key factors contributing to this surge include:

• Technological Advancements: China is leading in electric vehicle (EV) technology and autonomous driving innovations.
• Government Support: Strong policy backing and subsidies are accelerating the growth of the EV market.
• Market Expansion: A burgeoning middle class and urbanization are fueling domestic demand for vehicles.

Europe’s Path to Revival

Europe is charting a path to rejuvenate its automotive industry, focusing on sustainability and competitiveness. Key strategies include:

• Green Transition: Emphasis on reducing carbon emissions and promoting sustainable mobility solutions.
• Innovation Hubs: Establishing centers of excellence for research and development in automotive technologies.
• Collaborative Efforts: Strengthening partnerships across the EU to enhance competitiveness and market reach.

Conclusion

Roland Berger’s 2040 forecast underscores a transformative period for the global automotive industry. China’s rapid growth and technological prowess position it as a future leader, while Europe’s strategic focus on sustainability and innovation aims to revitalize its automotive sector. Both regions are set to play pivotal roles in shaping the future of mobility.