WATCH: Houston Car Dealership Cracks Internet With Quirky TikTok Videos, Garnering Millions Of Likes – Secret Houston

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The media landscape continues to change in ways that no one – not us at least – can comprehend. From Beyonce‘s projection on the The Guggenheim, to Machine Gun Kelly’s half-body tattoo, those Mattress Mack ads that were maybe not so well thought out, we’re seeing businesses, artists, and promoters, go above and beyond to break through to the masses.

Recently, the Central Houston Nissan dealership found a way to crack the code after taking to Tiktok. Now with over 50,000 followers on Tiktok, the car dealership has since amassed over 3.9 million likes on their viral TikTok advertisements.

@.centralhoustonnissan All thanks to you all’s loge and support❤️ #centralhoustonnissanfamily • • • #CentralHoustonNissan #CentralHouston #Houston #Texas #HoustonCars #Nissan #NissanFamily #fyp #foryou #foryourpage #nissancomedy #HoustonCarScene #Dealership #CarGram ♬ Praise Jah In The Moonlight – YG Marley

The company began advertising on Tiktok back in September of last year. Most of their early TikTok videos were typical – albeit professional – dealership ads, featuring montages that captured interior and exterior details of features automobiles. The company would go on to experiment more with various popular meme formats made specific to the car dealership. But it wasn’t until March of this year that their videos began to take off.

On March 15, the dealership posted an advertisement that would become the template for its future viral ad campaign. The TikTok featured a clip of a bull running into a man quickly cut into a car salesmen – imitating the impact – of the man being with the bull and delivering a quick pitch: “Come to Nissan Houston where we have the best prices.”

@.centralhoustonnissan Only the best 🐂 . . . #CentralHoustonNissan #CentralHouston #Houston #Texas #HoustonCars #Nissan #NissanFamily #Car #Cars #CarGram #CarInstagram #HoustonCarScene #Dealership #PreOwnedCarSales #PreOwnedCar #PreOwnedCars #NIssanService ♬ original sound – Central Houston Nissan

While this video garnered over 300,000 views, with over 10,000 likes. It would be far from the dealership’s most viral moments.

A recent video of theirs, featuring a clip of a boxing match in which a boxer is knocked out, followed by a smash transition of an employee falling into a mattress now has a view count of over 2 million with over 220,000 likes.

@.centralhoustonnissan He’s fine….LIFETIME Warranty on New and Used Cars 🙌🏼 . . . #CentralHoustonNissan #CentralHouston #Houston #Texas #HoustonCars #Nissan #NissanFamily #Car #Cars #CarGram #CarInstagram #HoustonCarScene #Dealership #PreOwnedCarSales #PreOwnedCar #PreOwnedCars #NIssanService ♬ original sound – Central Houston Nissan

The group’s most successful video – which has nearly 2 million likes and 14 million views – begins with a clip of first responders dropping an injured person in a gurney, the video is completed with a sales rep rolling in the same way, and delivering a few lines about the dealership’s offers.

To view the catalogue of Central Houston Nissan, visit their TikTok page here.

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