VFACTS November 2023: New-car sales on track for record year with another monthly high

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Last year’s new-car sales tally has already been surpassed with one month to go in 2023 – as the market posts another record in November. And the battle for the top-selling model has come down to the wire.


Deliveries of new motor vehicles in Australia are on track to break their all-time record – and have already surpassed last year’s total with a month to go – following a best-ever November 2023 result of more than 112,000 sales reported.

And the battle for the title of Australia’s top-selling vehicle has come down to the wire – and just 379 cars, the year-to-date margin the Toyota HiLux ute, the top seller for the past seven years in a row, holds over its Ford Ranger rival.

The Ford Ranger posted a monthly sales record in November with 6301 sales, and notched up another win over the Toyota HiLux (5901 sales) – making for one of the smallest gaps between the Top Two sellers with one month of the year to go in recent memory.

If Ford delivers 380 more Rangers than Toyota HiLux utes next month, it will top the new-car sales charts for the first time since the Ford Falcon beat the Holden Commodore in 1995.

Sales data published by the Federal Chamber of Automotive Industries today reports 112,141 new motor vehicles as sold in Australia last month, an increase of 17.9 per cent on the prior year.

It represents a new November record, shattering the 101,365 vehicles reported as sold in the same month in 2017 – the only other time more than 100,000 vehicles have been delivered in a November.

However as with previous months, the record result is attributed to car makers working through their order banks – with improved supply from their factories – rather than the number of orders written last month.

Industry analysts say the number of vehicles reported as ‘sold’ remains a reflection of how many cars manufacturers could get to the country last month, rather than high demand in dealerships.

Last month’s result is up 17.4 per cent on the five-year average prior to the pandemic of 95,502.

Since the start of the year, 1,118,236 vehicles have been reported as sold – up 12.6 per cent on the same period last year – after the one million mark was surpassed in October.

If it remains on its current trajectory of year-on-year growth of about 12 per cent, the new-car market is on track to break its all-time annual record of 1,081,429 deliveries set in 2017, with an estimated 1.21 million sales by year’s end.

Toyota remained the top-selling new-car brand last month with 21,002 sales, up 4.5 per cent on the same month last year.

However its year-to-date tally of 195,959 is down 8.8 per cent on the 214,776 vehicles it had delivered by this time last year, when it went on to post its best annual sales result since 2008.

In November it led Mazda (8707 sales, up 15 per cent), Ford (8165 sales, up 14 per cent) and Hyundai (6718 sales, up 22 per cent), ahead of Mitsubishi (6268 sales, up 13 per cent), and Hyundai’s sibling brand Kia (5767 sales, down 6 per cent).

Electric-car specialist Tesla finished the month in 11th place – as it waits for the first customer examples of the updated Model 3 sedan to arrive this month, for deliveries at the end of the year, or early next year – reporting 3939 vehicles as delivered.

The Ford Ranger remained the best-selling new vehicle in the country last month, with 6301 sales reported – a new outright record – compared to 5901 Toyota HiLux utes.

It is the sixth time the Ranger has topped the charts this year – compared to five for the HiLux, which has led the overall annual sales race for seven years straight.

The Blue Oval brand reported a neat 6000 deliveries of 4×4 Rangers last month, another all-time record, and beating the 4843 HiLux 4x4s reported as sold.

Ford has rented a ship to transport Rangers from Thailand to Australia – without stops – with better reliability than previous channels, as both companies work to clear customer backorders which continue to stretch up to a year or more for certain top-of-the-range model grades.

Behind the HiLux and Ranger in November 2023 was the Isuzu D-Max, with 3692 sales (up 136 per cent) – ahead of the Tesla Model Y (3151 sales, up 75 per cent) and Toyota Prado (3090 sales, up 196 per cent).

There was only one passenger car – hatchback, sedan, wagon, coupe, convertible or people mover – in the Top 10, the Toyota Corolla with 1976 reported sales.

Data below supplied by the Federal Chamber of Automotive Industries (FCAI), and compiled by Alex Misoyannis and Ben Zachariah.

Note: The FCAI has reshuffled some of its categories for the new year, increasing the price limits, adding a new category (utes above $100,000), and moving some vehicles to different categories as their prices have risen (such as the Volkswagen Golf and Subaru WRX, which were previously in the small car under $40,000 category).

TOP 10 CARS IN November 2023

Rank Model Volume November 2023 Change year-on-year
1 Ford Ranger 6301 up 24.2 per cent
2 Toyota HiLux 5901 up 8.5 per cent
3 Isuzu D-Max 3692 up 134 per cent
4 Tesla Model Y 3151 up 74.6 per cent
5 Toyota Prado 3090 up 195.7 per cent
6 Toyota RAV4 2449 up 7.3 per cent
7 Mitsubishi Outlander 2381 up 27 per cent
8 Mazda CX-5 2256 up 15.8 per cent
9 MG ZS 2047 down 32.9 per cent
10 Toyota Corolla 1976 down 47.1 per cent

TOP 10 CAR BRANDS IN November 2023

Rank Brand Volume November 2023 Change year-on-year
1 Toyota 21,002 up 4.5 per cent
2 Mazda 8707 up 15.3 per cent
3 Ford 8165 up 14 per cent
4 Hyundai 6718 up 21.7 per cent
5 Mitsubishi 6268 up 12.8 per cent
6 Kia 5767 down 5.8 per cent
7 MG 5603 up 1.9 per cent
8 Isuzu Ute 4853 up 73.4 per cent
9 Nissan 4268 up 148.9 per cent
10 Volkswagen 4004 up 31.5 per cent

Passenger cars: Top Three in each segment in November 2023

Micro Kia Picanto (555) Fiat/Abarth 500 (51) Mitsubishi Mirage (0)
Light < $30k MG 3 (1205) Suzuki Swift (659) Mazda 2 (491)
Light > $30k Mini Hatch (165) Skoda Fabia (47) Audi A1 (43)
Small < $40k Toyota Corolla (1976) Hyundai i30 (1566) Kia Cerato (782)
Small > $40k MG 4 (835) Audi A3 (397) Volkswagen Golf (351)
Medium < $60k Toyota Camry (1214) Mazda 6 (137) Skoda Octavia (95)
Medium > $60k Tesla Model 3 (788) BMW 3 Series (292) Polestar 2 (191)
Large < $70k Skoda Superb (14) Kia Stinger (8) Citroen C5 X (3)
Large > $70k BMW 5 Series (76) Porsche Taycan (56) Mercedes-Benz E-Class (34)
Upper Large < $100k Chrysler 300 (0)
Upper Large > $100k BMW 7 Series/i7 (12) Mercedes-Benz S-Class (7) Mercedes-Benz EQS (6)
People Movers Kia Carnival (665) Hyundai Staria (72) Mercedes-Benz V-Class (62)
Sports < $80k BMW 2 Series coupe/convertible (171) Toyota GR86 (117) Subaru BRZ (95)
Sports > $80k BMW 4 Series coupe/convertible (69) Mercedes-Benz C-Class coupe/convertible (45) Chevrolet Corvette Stingray (37)
Sports > $200k Porsche 911 (51) Ferrari sports cars (18) Lamborghini sports cars (17)

SUVs: Top Three in each segment in November 2023

Light SUV Mazda CX-3 (1200) Toyota Yaris Cross (893) Hyundai Venue (575)
Small SUV < $45k MG ZS (2047) Hyundai Kona (1332) Mazda CX-30 (1081)
Small SUV > $45k BMW X1 (758) Audi Q3 (423) Volvo XC40 (419)
Medium SUV < $60k Toyota RAV4 (2449) Mitsubishi Outlander (2381) Mazda CX-5 (2256)
Medium SUV > $60k Tesla Model Y (3151) Lexus NX (661) Mercedes-Benz GLC (526)
Large SUV < $70k Toyota Prado (3090) Ford Everest (1389) Isuzu MU-X (1161)
Large SUV > $70k Mercedes-Benz GLE (420) Land Rover Defender (368) BMW X5 (330)
Upper Large SUV < $120k Toyota LandCruiser wagon (1458) Nissan Patrol wagon (941) Kia EV9 (98)
Upper Large SUV > $120k BMW X7 (91) Lexus LX (59) Mercedes-Benz G-Class (47)

Utes and vans: Top Three in each segment in November 2023

Vans < 2.5t Volkswagen Caddy (63) Peugeot Partner (30) Renault Kangoo (0)
Vans 2.5t-3.5t Toyota HiAce van (650) LDV G10/G10+ (287) Hyundai Staria Load (198)
4×2 Utes Toyota HiLux (1058) Isuzu D-Max (659) Mitsubishi Triton (355)
4×4 Utes < $100k Ford Ranger (6000) Toyota HiLux (4843) Isuzu D-Max (3033)
Utes > $100k Ram 1500 (309) Chevrolet Silverado 1500 (262) Chevrolet Silverado HD (78)

Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020.

Cars have played a central role throughout Alex’s life, from flicking through car magazines at a young age, to growing up around performance vehicles in a car-loving family.

Read more about Alex MisoyannisLinkIcon

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