VFACTS 2023: Top 10 best-selling cars in every state and territory

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The best-selling Ford Ranger didn’t win 2023 sales race as convincingly as the overall figures suggest, with the Toyota HiLux beating its ute rival in most jurisdictions.


Amid a record year for motor vehicle sales in Australia, the sales race for top honours in each state and territory tells a different story about the cars local buyers added to their driveways in 2023.

Nationally, the Ford Ranger emerged victorious among the more than 1.2 million vehicles sold – dethroning the Toyota HiLux for the first time in seven years, and giving the Blue Oval its first annual sales chart win since 1995.

However its ever-popular Japanese rival was more popular in most of the country – and the Ranger’s overall victory is thanks to one Australian state.

There was also a first for electric cars, with US giant Tesla leading the way in the Australian Capital Territory – marking the first time a battery-powered vehicle has become the best-seller in any region across a calendar year.

Thanks to additional data supplied by the Federal Chamber of Automotive Industries (FCAI), Drive can reveal the Top 10 most popular cars in each state and territory for 2023.

New South Wales – 374,432 vehicles sold, up 10.8 per cent

  1. Toyota HiLux – 17,593
  2. Ford Ranger – 17,571
  3. Toyota RAV4 – 10,327
  4. Tesla Model Y – 9836
  5. MG ZS – 8441
  6. Isuzu D-Max – 8217
  7. Toyota Corolla – 7156
  8. Mitsubishi Outlander – 7015
  9. Mazda CX-5 – 6853
  10. Hyundai i30 – 6465

Australia’s largest new-car market provided the closest battle between the Toyota HiLux and Ford Ranger, with just 22 examples between the pair at the end of the year.

Despite being knocked out of the national Top 10 for the first time on record, the Toyota Corolla achieved its highest jurisdiction result in New South Wales, where it outsold its Hyundai i30 rival. 

Victoria – 327,229 vehicles sold, up 13.9 per cent

  1. Ford Ranger – 19,699
  2. Toyota HiLux – 11,345
  3. MG ZS – 7730
  4. Tesla Model Y – 7443
  5. Toyota RAV4 – 7095
  6. Mazda CX-5 – 7006
  7. Isuzu D-Max – 6323
  8. Hyundai Tucson – 6095
  9. Mitsubishi Outlander – 5904
  10. Ford Everest – 5542

Victoria was one of just three jurisdictions where the Ford Ranger outsold the Toyota HiLux, with its massive lead of 8354 vehicles between the two nameplates leading to the Blue Oval-badged ute’s national win by a far slimmer margin of 2245 sales.

The Ford Everest also made its only appearance inside any Top 10 chart in Victoria, where much of the design and engineering behind the Ranger and Everest siblings was conducted.

Queensland – 261,532 vehicles sold, up 11 per cent

  1. Toyota HiLux – 15,635
  2. Ford Ranger – 12,715
  3. Isuzu D-Max – 8100
  4. Tesla Model Y – 6373
  5. MG ZS – 6168
  6. Toyota Prado – 6016
  7. Toyota RAV4 – 5739
  8. Mazda BT-50 – 5612
  9. Mitsubishi Outlander – 5399
  10. Hyundai Tucson – 4470

Queensland continues to love a ute, with four models appearing in the top eight of the state’s rankings – headlined by a sweep of the first three spots by the Toyota HiLux, Ford Ranger and Isuzu D-Max (the head office of the lattermost’s manufacturer is in Brisbane).

Western Australia – 124,630 vehicles sold, up 17.7 per cent

  1. Toyota HiLux – 9065
  2. Ford Ranger – 6693
  3. Isuzu D-Max – 4623
  4. MG ZS – 3849
  5. Toyota Prado – 3260
  6. Toyota RAV4 – 2826
  7. Mitsubishi Outlander – 2778
  8. Tesla Model Y – 2679
  9. Hyundai i30 – 2653
  10. Toyota LandCruiser wagon (300 Series and 70 Series) – 2417

As with Queensland, buyers in Western Australia favoured the most popular utes, though the Top 10 also included a traditional passenger car (the Hyundai i30) and two ladder-frame four-wheel-drive wagons (the Toyota Prado and LandCruiser).

South Australia – 79,009 vehicles sold, up 13.9 per cent

  1. Toyota HiLux – 4412
  2. Ford Ranger – 4139
  3. Isuzu D-Max – 2708
  4. Mitsubishi Outlander – 2208
  5. Toyota RAV4 – 2188
  6. MG ZS – 1957
  7. Mazda CX-5 – 1815
  8. Toyota Corolla – 1549
  9. Hyundai Tucson – 1365
  10. Toyota Prado – 1341

The sales race between the Toyota HiLux and Ford Ranger was tight in South Australia, with less than 300 examples splitting the popular models.

The Mitsubishi Outlander recorded its highest ranking of any state in South Australia – where the car maker’s Australia head office is located, and most of its media evaluation vehicles are registered – missing out on a podium to the D-Max but edging ahead of the Toyota RAV4 by just 20 examples.

Tasmania – 21,150 vehicles sold, up 10.4 per cent

  1. Ford Ranger – 1335
  2. Toyota HiLux – 1186
  3. MG 3 – 600
  4. Isuzu D-Max – 585
  5. MG ZS – 541
  6. Toyota RAV4 – 531
  7. Subaru Outback – 486
  8. Subaru Forester – 471
  9. Mitsubishi Outlander – 470
  10. Isuzu D-Max – 463

Aside from Victoria, Tasmania was the only other state where the Ford Ranger was the top-selling model, edging ahead of the Toyota HiLux – though both nameplates were well ahead of the third-placed MG 3, which made its only Top 10 appearance in the Apple Isle.

Subaru also had its strongest chart positions in Tasmania, with the Outback and Forester outselling the Outlander and Isuzu’s popular D-Max ute.

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Australian Capital Territory – 18,531 vehicles sold, up 14.2 per cent

  1. Tesla Model Y – 1041
  2. Tesla Model 3 – 761
  3. Ford Ranger – 695
  4. Toyota RAV4 – 588
  5. Toyota HiLux – 419
  6. MG ZS – 356
  7. Mazda CX-5 – 336
  8. Mitsubishi Outlander – 336
  9. Subaru Forester – 323
  10. Hyundai i30 – 302

Australia’s highest-salaried jurisdiction became the first state or territory to have an electric car as its number-one seller, with the Tesla Model Y SUV beating its Model 3 sedan sibling to claim the top two spots.

The ACT’s result represented the only area where neither the Ford Ranger or Toyota HiLux were the best-selling vehicles, placing third and fifth respectively.

Northern Territory – 10,267 vehicles sold, up 4.2 per cent

  1. Toyota HiLux – 1456
  2. Toyota Prado – 593
  3. Ford Ranger – 509
  4. Isuzu D-Max – 362
  5. Toyota RAV4 – 333
  6. Toyota LandCruiser cab-chassis (70 Series) – 268
  7. Toyota LandCruiser wagon (300 Series and 70 Series) – 258
  8. Toyota Corolla – 256
  9. MG ZS – 216
  10. Mazda BT-50 – 213

Toyota continues to rule in the Top End, with six of the 10 best-selling models in the Northern Territory being sold by the Japanese car giant last year.

Not only were there more examples of the Toyota HiLux sold in the NT throughout 2023 than more populous areas such as Tasmania and the ACT, but the 4×4 version of the Toyota HiLux alone outsold any single car maker in the region.

Data above supplied by the Federal Chamber of Automotive Industries.

Jordan Mulach is Canberra/Ngunnawal born, currently residing in Brisbane/Turrbal. Joining the Drive team in 2022, Jordan has previously worked for Auto Action, MotorsportM8, The Supercars Collective and TouringCarTimes, WhichCar, Wheels, Motor and Street Machine. Jordan is a self-described iRacing addict and can be found on weekends either behind the wheel of his Octavia RS or swearing at his ZH Fairlane.

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