Morrie’s Auto Group acquires dealerships in Eau Claire, Chippewa Falls and Cadott – Chippewa Herald

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Morrie’s Auto Group has acquired three Chippewa Valley car dealerships with its purchase of Chilson Motors, the Minneapolis-based company said in a press release Tuesday.

Chilson Motors — which includes Chilson Eau Claire Subaru, Chilson Chippewa Falls Chrysler Dodge Jeep RAM and Chilson Cadott Chrysler Dodge Jeep RAM — was owned by the Chilson family, which has been part of the auto dealership industry for 65 years.

“We truly want to thank everyone for all of their support. We feel honored and privileged to be a part of this community,” the Chilson family said in the release. “Without our employees, this would not have been possible. We have an amazing team of dedicated professionals that truly care for our clients.”

“These businesses share many of the same core values as Morrie’s, including serving their communities with heart, humility and integrity,” Lance Iserman, CEO of Morrie’s Auto Group, said in the release. “The team is proud the stores will have the same great people and same great service. While this transaction will also bring increased capabilities and scale at the newly acquired locations, these values will remain unchanged. Morrie’s prides itself on connecting people to the life they want and sees itself as playing the role of ‘automotive advocate’ for its customers.”

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Morrie’s now owns 29 dealerships across Minnesota, Wisconsin and Michigan and represents 21 brands. The auto group says in the release that it “is looking forward to enhancing its charitable giving activities in the Eau Claire and Chippewa Valley areas.”

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