March new car sales: winners and losers – Motor Trader

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The March plate-change, the biggest sales month of the year saw the emergence of winners and losers in sales volumes, according to figures from the Society of Motor Manufacturers & Traders (SMMT).

The market saw Chinese brand BYD begin to establish a presence with  759 cars hitting UK roads compared to 34 a year ago.

Smart saw a six-fold increase in sales year on year to 306 while Jeep saw sales rose 248% to 1,609 units. Jaguar delivered an 141.8% increase in sales to 4,690 while Renault saw a 132.7% hike to 8,783 cars.

At the other end of the scale Polestar saw a -50.4% decline to 803 cars, while DS fell -45.4% to 184 sales. Bentley took a -41.2% hit to 147 vehicles while Tesla experienced a -33.3% fall to 6,995 units, despite successive price cuts. Ford was down -16.6% to 17,026 sales for the month.

Overall fleet sales rose 29.6% as the sector continues to recover following the constrained supply of previous years. Registrations by private buyers fell by -7.7%, which the SMMT attributed to a “challenging economic backdrop” of low growth, weak consumer confidence and high interest rates.

MARCH % Change
MARQUE 2024  % Market share 2023 % Market share
BYD 759 0.24 34 0.01 2,132.35
smart 306 0.10 42 0.01 628.57
Jeep 1,609 0.51 462 0.16 248.27
Jaguar 4,690 1.48 1,940 0.67 141.75
Renault 8,783 2.76 3,773 1.31 132.79
Lexus 2,758 0.87 1,450 0.50 90.21
Alpine 90 0.03 49 0.02 83.67
Honda 7,919 2.49 4,766 1.66 66.16
GWM Ora 310 0.10 188 0.07 64.89
Subaru 641 0.20 445 0.15 44.04
Other Imports 387 0.12 277 0.10 39.71
BMW 20,065 6.31 14,463 5.02 38.73
Peugeot 11,944 3.76 8,715 3.03 37.05
Cupra 3,982 1.25 2,952 1.03 34.89
Skoda 9,982 3.14 7,492 2.60 33.24
Volvo 7,526 2.37 5,663 1.97 32.90
Vauxhall 15,553 4.89 12,091 4.20 28.63
SEAT 6,041 1.90 4,868 1.69 24.10
Dacia 4,993 1.57 4,078 1.42 22.44
Nissan 20,559 6.47 16,994 5.90 20.98
Mercedes-Benz 19,794 6.23 16,443 5.71 20.38
Suzuki 5,049 1.59 4,376 1.52 15.38
Total 317,786 287,825 10.41
Land Rover 12,376 3.89 11,260 3.91 9.91
MG 12,934 4.07 12,232 4.25 5.74
Volkswagen 22,147 6.97 21,747 7.56 1.84
Fiat 3,387 1.07 3,369 1.17 0.53
Hyundai 13,570 4.27 13,532 4.70 0.28
CHEVROLET 1 0.00 0 0.00 0.00
Fisker 10 0.00 0 0.00 0.00
Ineos 38 0.01 0 0.00 0.00
KGM 385 0.12 0 0.00 0.00
Ssangyong 0.00 257 0.09 0.00
Audi 18,454 5.81 19,039 6.61 -3.07
Kia 18,478 5.81 19,703 6.85 -6.22
Mazda 4,628 1.46 4,986 1.73 -7.18
Citroen 4,870 1.53 5,328 1.85 -8.60
Other British 533 0.17 590 0.20 -9.66
Alfa Romeo 196 0.06 223 0.08 -12.11
Toyota 16,886 5.31 19,253 6.69 -12.29
MINI 6,484 2.04 7,503 2.61 -13.58
Porsche 3,128 0.98 3,690 1.28 -15.23
Ford 17,026 5.36 20,415 7.09 -16.60
Genesis 141 0.04 176 0.06 -19.89
Tesla 6,995 2.20 10,493 3.65 -33.34
Bentley 147 0.05 250 0.09 -41.20
DS 184 0.06 337 0.12 -45.40
Polestar 803 0.25 1,620 0.56 -50.43
Maserati 91 0.03 196 0.07 -53.57
Maxus 1 0.00 3 0.00 -66.67

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