Ford F-150 Lightning production to be halved amid stalled demand

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A major slump in demand for the once highly-anticipated Ford F-150 Lightning electric pick-up is set to see production reduced considerably from January 2024.


Production of the Ford F-150 Lightning electric pick-up will be halved in 2024, as demand for the battery-powered model has “tanked” in the US.

First reported in a planning memo seen by industry publication Automotive News, Ford has since confirmed it plans to build half as many F-150 Lightnings next year compared to its original targets, with a spokesperson telling US news outlet CNBC , “We’ll continue to match production with customer demand”.

The leaked document reportedly showed Ford’s plans to produce approximately 1600 F-150 Lightnings per week, which would lead to an annual figure of about 83,000 examples rolling out of the car-maker’s Michigan factory.

Previously, Ford had planned for approximately 150,000 F-150 Lightnings to be built annually, following upgrades to the factory which produces the electric pick-up.

The production reduction represents the latest speed bump for the Ford F-150 Lightning since it was launched in 2021, with a brief surge in demand leading to multiple price rises before prices were cut earlier this year amid slowing sales.

While Ford cited “multiple constraints, including the supply chain and working through processing and delivering vehicles held for quality checks after restarting production in August” as the reason behind the production cut, The Wall Street Journal reported a sales dive is the true cause.

The business publication cited a memo sent to workers by a United Auto Workers union official who voiced concerns about weakening demand for the electric pick-up, which read: “It doesn’t take a rocket scientist to figure out that our sales for the [F-150] Lightning have tanked”.

In October, Ford announced it had postponed a planned $US12 billion ($AU18.9 billion) spend on its electric-car division after losing $US36,000 ($AU57,000) on each of the 20,962 battery-powered vehicles it sold from July to September 2023 – totalling a loss of $US754.6 million ($AU1.19 billion).

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Jordan Mulach is Canberra/Ngunnawal born, currently residing in Brisbane/Turrbal. Joining the Drive team in 2022, Jordan has previously worked for Auto Action, MotorsportM8, The Supercars Collective and TouringCarTimes, WhichCar, Wheels, Motor and Street Machine. Jordan is a self-described iRacing addict and can be found on weekends either behind the wheel of his Octavia RS or swearing at his ZH Fairlane.

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